A Theory of Grocery Shopping

A Theory of Grocery Shopping
Author :
Publisher : Bloomsbury Publishing
Total Pages : 183
Release :
ISBN-10 : 9780857851536
ISBN-13 : 0857851535
Rating : 4/5 (36 Downloads)

Book Synopsis A Theory of Grocery Shopping by : Shelley Koch

Download or read book A Theory of Grocery Shopping written by Shelley Koch and published by Bloomsbury Publishing. This book was released on 2013-07-18 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grocery shopping is an often ignored part of the story of how food ultimately gets to our pantry shelves and tables. A Theory of Grocery Shopping explores the social organization of grocery shopping by linking the lived experience of grocery shoppers and retail managers in the US with information transmitted by nutritionists, government employees, financial advisors, journalists, health care providers and marketers, who influence the way we think about and perform the work of shopping for a household's food. The author provides insight into the contradictory messages that shape how consumers provision their households, and details how consumers respond to these messages. The book challenges the consumer choice model that places responsibility on the shopper for making the "right" choice at the grocery store, thereby ignoring the larger social forces at work, which determine what products are available and how they get to the shelves.


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