Search Results for: Advances In Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand cha

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book a

The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding