Advertising & IMC

Advertising & IMC
Author :
Publisher :
Total Pages : 669
Release :
ISBN-10 : 1292017392
ISBN-13 : 9781292017396
Rating : 4/5 (92 Downloads)

Book Synopsis Advertising & IMC by : Sandra Ernst Moriarty

Download or read book Advertising & IMC written by Sandra Ernst Moriarty and published by . This book was released on 2014-04-03 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.


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