Advertising, Literature and Print Culture in Ireland, 1891-1922

Advertising, Literature and Print Culture in Ireland, 1891-1922
Author :
Publisher : Springer
Total Pages : 316
Release :
ISBN-10 : 9781137271242
ISBN-13 : 1137271248
Rating : 4/5 (42 Downloads)

Book Synopsis Advertising, Literature and Print Culture in Ireland, 1891-1922 by : J. Strachan

Download or read book Advertising, Literature and Print Culture in Ireland, 1891-1922 written by J. Strachan and published by Springer. This book was released on 2012-08-07 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Féin and the Irish Free State.


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