Principles of Advertising

Principles of Advertising
Author :
Publisher : Routledge
Total Pages : 452
Release :
ISBN-10 : 9780789022998
ISBN-13 : 0789022990
Rating : 4/5 (98 Downloads)

Book Synopsis Principles of Advertising by : Monle Lee

Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.


Principles of Advertising Related Books

Principles of Advertising
Language: en
Pages: 452
Authors: Monle Lee
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Routledge

DOWNLOAD EBOOK

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes
Advertising Principles
Language: en
Pages: 616
Authors: Bruce G. Vanden Bergh
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: N T C Business Books

DOWNLOAD EBOOK

Persuasive Advertising
Language: en
Pages: 326
Authors: J. Armstrong
Categories: Business & Economics
Type: BOOK - Published: 2010-05-26 - Publisher: Springer

DOWNLOAD EBOOK

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion.
Advertising & IMC
Language: en
Pages: 669
Authors: Sandra Ernst Moriarty
Categories: Advertising
Type: BOOK - Published: 2014-04-03 - Publisher:

DOWNLOAD EBOOK

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dyn
10 Principles of Good Advertising
Language: en
Pages: 0
Authors: Robert Shore
Categories: Advertising
Type: BOOK - Published: 2012 - Publisher: Artis

DOWNLOAD EBOOK

"The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all r