Search Results for: Principles Of Advertising

Principles of Advertising

Principles of Advertising
Author :
Publisher : Routledge
Total Pages : 452
Release :
ISBN-10 : 9780789022998
ISBN-13 : 0789022990
Rating : 4/5 (98 Downloads)
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Book Synopsis Principles of Advertising by : Monle Lee

Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.


Principles of Advertising Related Books

Principles of Advertising
Language: en
Pages: 452

Principles of Advertising

Authors: Monle Lee
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Routledge

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The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes
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Principles of Advertising & IMC

Authors: Tom Duncan
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Irwin/McGraw-Hill

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Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within
10 Principles of Good Advertising
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10 Principles of Good Advertising

Authors: Robert Shore
Categories: Advertising
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"The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all r
Persuasive Advertising
Language: en
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Persuasive Advertising

Authors: J. Armstrong
Categories: Business & Economics
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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion.
Advertising Principles
Language: en
Pages: 616

Advertising Principles

Authors: Bruce G. Vanden Bergh
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: N T C Business Books

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