Search Results for: Alliance Brand

As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of s

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners t

Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideratio

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand cha