Download or read book Are You Ready for Europe? written by European Commission. Enterprise and Industry Directorate-General and published by . This book was released on 2014 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four thousand years of history, nature, culture, art and traditions: land of diversities united in a common sense of belonging. The natural beauty and cultural diversity of Europe makes it the world's favourite tourism destination. Tourism provides an opportunity to promote Europe in the world, its talents, rich heritage and history, results of centuries of cultural exchanges, linguistic diversity and creativity. Tourism can enhance cultural and natural heritage and the shaping of a European identity. Tourism is also a key sector of the European economy, contributing to the European Union's goals in terms of sustainable development, economic growth, employment and regional cohesion.-- EU Bookshop.