Download or read book Big Data for Better Tourism Policy, Management, and Sustainable Recovery from COVID-19 written by Asian Development Bank and published by Asian Development Bank. This book was released on 2021-12-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data is already being used to measure, monitor, and manage tourism development, but its potential remains to be fully exploited. This report discusses the trends, opportunities, and challenges in using big data and digitalization in the tourism sector. It highlights how big data is being leveraged for COVID-19 recovery and examines its relationship with statistical frameworks to better measure the economic, social, and environmental impact of tourism. Case studies of partnerships in Asia and the Pacific between the public and private sector demonstrate ways to tap big data.