Blogging to Drive Business

Blogging to Drive Business
Author :
Publisher : Pearson Education
Total Pages : 257
Release :
ISBN-10 : 9780768694970
ISBN-13 : 0768694973
Rating : 4/5 (70 Downloads)

Book Synopsis Blogging to Drive Business by : Eric Butow

Download or read book Blogging to Drive Business written by Eric Butow and published by Pearson Education. This book was released on 2010-01-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits “To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.” —Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya Inc. Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you’ll learn how to: • Launch a blog that truly represents the best of your business • Create a comprehensive, long-term blogging strategy • Staff your blogging initiative • Integrate blogs with other offline and online marketing programs • Use your blog to drive customers and prospects to the business • Push up-to-the-minute information to customers via RSS • Build a thriving online community—and learn from what it tells you • Manage comments (and decide whether to have them) • Utilize podcasts, vlogs, microblogging, and other new techniques • Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web


Blogging to Drive Business Related Books

Blogging to Drive Business
Language: en
Pages: 257
Authors: Eric Butow
Categories: Computers
Type: BOOK - Published: 2010-01-07 - Publisher: Pearson Education

DOWNLOAD EBOOK

Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits “To connect with today’s buyer, you need to stop pushing your message out and s
Blogging to Drive Business
Language: en
Pages: 0
Authors: Eric Butow
Categories: Blogs
Type: BOOK - Published: 2013 - Publisher: Que Publishing

DOWNLOAD EBOOK

"Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craf
They Ask, You Answer
Language: en
Pages: 357
Authors: Marcus Sheridan
Categories: Business & Economics
Type: BOOK - Published: 2019-08-06 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised
Blog Theory
Language: en
Pages: 143
Authors: Jodi Dean
Categories: Social Science
Type: BOOK - Published: 2013-04-17 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Blog Theory offers a critical theory of contemporary media. Furthering her account of communicative capitalism, Jodi Dean explores the ways new media practices
Blogging like a pro: A creative blueprint for businesses
Language: en
Pages: 71
Authors: Shu Chen Hou
Categories: Computers
Type: BOOK - Published: - Publisher: KOKOSHUNGSAN®

DOWNLOAD EBOOK

Are you looking to take your business to the next level? Do you want to establish yourself as a thought leader in your industry and connect with your audience o