Download or read book Book Marketing Handbook: Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals written by Nat G. Bodian and published by New York : R.R. Bowker. This book was released on 1983 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reference book on book marketing methodologys, oriented to the USA - covers professional and scholarly book promotion by direct mail, advertising and publicity, marketing of social sciences and medicine books, author relations and international markets, etc., And includes a guide to information sources, glossary of terms and a directory of sponsors and publishers. Illustrations, map and references.