Building Brands in the Indian Market

Building Brands in the Indian Market
Author :
Publisher : Excel Books India
Total Pages : 468
Release :
ISBN-10 : 8174463917
ISBN-13 : 9788174463913
Rating : 4/5 (17 Downloads)

Book Synopsis Building Brands in the Indian Market by : Tapan Kumar Panda

Download or read book Building Brands in the Indian Market written by Tapan Kumar Panda and published by Excel Books India. This book was released on 2004 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.


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