Search Results for: Command And Persuade

Why, when we have been largely socialized into good behavior, are there more laws that govern our behavior than ever before? Levels of violent crime have been i

Ever wonder what makes us buy from a certain salesperson or prefer one TV news announcer over another? In each case, a human voice is subtly captivating our ear

Presents advice on achieving business success, discussing ways to improve communication skills, the advantage of setting goals, using criticism and praise effec

An official in the Nixon, Ford, Reagan, and both Bush administrations, Peter W. Rodman draws on his firsthand knowledge of the Oval Office to explore the foreig

Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin do