Communication Research in the Big Data Era

Communication Research in the Big Data Era
Author :
Publisher : Rowman & Littlefield
Total Pages : 209
Release :
ISBN-10 : 9781666946628
ISBN-13 : 1666946621
Rating : 4/5 (28 Downloads)

Book Synopsis Communication Research in the Big Data Era by : Xiaoqun Zhang

Download or read book Communication Research in the Big Data Era written by Xiaoqun Zhang and published by Rowman & Littlefield. This book was released on 2024-10-11 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Xiaoqun Zhang argues that acquiring knowledge of machine learning (ML) and artificial intelligence (AI) tools is increasingly imperative for the trajectory of communication research in the era of big data. Rather than simply being a matter of keeping pace with technological advances, Zhang posits that these tools are strategically imperative for navigating the complexities of the digital media landscape and big data analysis, and they provide powerful methodologies empowering researchers to uncover nuanced insights and trends within the vast expanse of digital information. Although this can be a daunting notion for researchers without a formal background in mathematics or computer science, this book highlights the substantial rewards of investing time and effort into the endeavor – mastery of ML and AI not only facilitates more sophisticated big data analyses, but also fosters interdisciplinary collaborations, enhancing the richness and depth of research outcomes. This book will serve as a foundational resource for communication scholars by providing essential knowledge and techniques to effectively leverage ML and AI at the intersection of communication research and data science.


Communication Research in the Big Data Era Related Books

Communication Research in the Big Data Era
Language: en
Pages: 209
Authors: Xiaoqun Zhang
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2024-10-11 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

In this book, Xiaoqun Zhang argues that acquiring knowledge of machine learning (ML) and artificial intelligence (AI) tools is increasingly imperative for the t
The Handbook of Applied Communication Research
Language: en
Pages: 1100
Authors: H. Dan O'Hair
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-04-24 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made s
Digital Political Participation, Social Networks and Big Data
Language: en
Pages: 152
Authors: José Manuel Robles-Morales
Categories: Social Science
Type: BOOK - Published: 2019-09-18 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book explores the changes in political communication in light of the development of a public opinion mediated by web 2.0 technologies. One of the most impo
Big Data Analytics
Language: en
Pages: 282
Authors: Soraya Sedkaoui
Categories: Science
Type: BOOK - Published: 2021-07-04 - Publisher: CRC Press

DOWNLOAD EBOOK

This volume explores the diverse applications of advanced tools and technologies of the emerging field of big data and their evidential value in business. It ex
Big Data for Qualitative Research
Language: en
Pages: 78
Authors: Kathy A. Mills
Categories: Psychology
Type: BOOK - Published: 2019-03-14 - Publisher: Routledge

DOWNLOAD EBOOK

Big Data for Qualitative Research covers everything small data researchers need to know about big data, from the potentials of big data analytics to its methodo