Conducting a Successful Annual Giving Program

Conducting a Successful Annual Giving Program
Author :
Publisher : Jossey-Bass
Total Pages : 520
Release :
ISBN-10 : UOM:39015050795544
ISBN-13 :
Rating : 4/5 (44 Downloads)

Book Synopsis Conducting a Successful Annual Giving Program by : Kent E. Dove

Download or read book Conducting a Successful Annual Giving Program written by Kent E. Dove and published by Jossey-Bass. This book was released on 2001-07-16 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan"--Publisher website (April 2007).


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