Search Results for: Consumer Psychology

Consumer Psychology

Consumer Psychology
Author :
Publisher : McGraw-Hill Education (UK)
Total Pages : 274
Release :
ISBN-10 : 9780335239795
ISBN-13 : 033523979X
Rating : 4/5 (95 Downloads)
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Book Synopsis Consumer Psychology by : Jansson-Boyd

Download or read book Consumer Psychology written by Jansson-Boyd and published by McGraw-Hill Education (UK). This book was released on 2010-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.


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Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applicat