Download or read book Consumers in the Country written by Ronald R. Kline and published by JHU Press. This book was released on 2000-04-28 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1900 to 1960, the introduction and development of four so-called urbanizing technologies–the telephone, automobile, radio, and electric light and power–transformed the rural United States. But did these new technologies revolutionize rural life in the ways modernizers predicted? And how exactly–and with what levels of resistance and acceptance–did this change take place? In Consumers in the Country Ronald R. Kline, avoiding the trap of technological determinism, explores the changing relationships among the Country Life professionals, government agencies, sales people, and others who promoted these technologies and the farm families who largely succeeded in adapting them to rural culture.