Download or read book Contrastive Media Analysis written by Stefan Hauser and published by John Benjamins Publishing. This book was released on 2012 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrastive media analysis is a vast field of academic research that - metaphorically speaking - comes in many shapes and sizes and therefore is confronted by manifold theoretical and methodological challenges. This contribution focuses on two interrelated aspects: a) the problem of equivalence as a prerequisite of comparison and b) the comparative constellation and its effects on the interpretation of cultural variance. It is important to mention that the discussion in this paper is set against the backdrop of a genre-based approach. Starting from the - initially rather unspectacular - observ.