Download or read book Cross-cultural Investigation of Some Factors in Persuasion and Attitude Change: Generalization of Persuasion written by Elliott McGinnies and published by . This book was released on 1964 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based upon this general theory of consistency both in the development and the change of atti tudes, the prediction was made in the present experiment that a persuasive communication successful in modifying the attitudes of Japanese university students on the cold War, in general, would also influence their attitudes toward the Cuban crisis, in particular. It was also expected that communications directed toward the Cuban situation would induce attitude change that would not generalize significantly to the broader topic of the Cold War. The general prediction was that a persuasive communication that was effective in producing attitude change in a broad target area would result in a generalized attitude change toward a more specific but logically related issue. (Author).