Download or read book Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media written by Mark Beal and published by Independently Published. This book was released on 2018-09-27 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media, Mark Beal shares insights from in-depth one-on-one interviews he conducted with more than 50 Gen Zers across the United States from Connecticut to California, from age 13 to 23, from high school freshman to those who just graduated college and joined the workforce. This book is the essential guide for any employer, marketer or media and content company that is attempting to connect and engage with Gen Z.