eBook: New Products Management 11e

eBook: New Products Management 11e
Author :
Publisher : McGraw Hill
Total Pages : 610
Release :
ISBN-10 : 9780077170530
ISBN-13 : 0077170539
Rating : 4/5 (30 Downloads)

Book Synopsis eBook: New Products Management 11e by : CRAWFORD

Download or read book eBook: New Products Management 11e written by CRAWFORD and published by McGraw Hill. This book was released on 2014-09-16 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: eBook: New Products Management 11e


eBook: New Products Management 11e Related Books

eBook: New Products Management 11e
Language: en
Pages: 610
Authors: CRAWFORD
Categories: Business & Economics
Type: BOOK - Published: 2014-09-16 - Publisher: McGraw Hill

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eBook: New Products Management 11e
New Products Management
Language: en
Pages: 588
Authors: Charles Merle Crawford
Categories: New products
Type: BOOK - Published: 2014-09-16 - Publisher:

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Along with the management approach, this title presents the perspective of marketing throughout which enables the text to have a balanced view.
New Products Management
Language: en
Pages: 600
Authors: Charles Merle Crawford
Categories: Business & Economics
Type: BOOK - Published: 1991 - Publisher: McGraw-Hill Companies

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New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process
New Products Management
Language: en
Pages: 0
Authors: Charles Merle Crawford
Categories: New products
Type: BOOK - Published: 1997 - Publisher: McGraw-Hill/Irwin

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Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes cove
Loose Leaf for New Products Management
Language: en
Pages: 512
Authors: C. Merle Crawford
Categories: Business & Economics
Type: BOOK - Published: 2020-01-21 - Publisher: McGraw-Hill Education

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Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous edition