Download or read book European Casebook on Business Alliances written by Justin Greenwood and published by . This book was released on 1995 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection contains 19 case studies of European Union level business alliances. They provide a wealth of comprehensive, up-to-date material, and challenge some of the recent orthodoxies about effective forms of EU collective action involving business interests. Cases focus on business alliances for the purpose of achieving corporate political ends, such as interest representation and lobbying, influencing (and collecting information on) European public affairs, and the regulation and promotion of industrial policy. The case studies are drawn from manufacturing, high technology, utilities and service business domains and from different national cultures (including the USA and Japan), territories, sizes, and organizational levels. In addition to managers, this book will be invaluable to students of European public policy, European business and European studies.