Download or read book Hooking the next generation: how the tobacco industry captures young customers written by World Health Organization and published by World Health Organization. This book was released on 2024-05-23 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young people across the world are urging governments to shield them from predatory tobacco marketing tactics. The industry targets youth for a lifetime of profits, creating a new wave of addiction. The latest data show that children are using e-cigarettes at rates higher than adults in many countries and globally an estimated 37 million youth aged 13–15 years use tobacco.