Search Results for: How Customers Think

How Customers Think

How Customers Think
Author :
Publisher : Harvard Business Press
Total Pages : 356
Release :
ISBN-10 : 1578518261
ISBN-13 : 9781578518265
Rating : 4/5 (61 Downloads)
DOWNLOAD EBOOK
Book Synopsis How Customers Think by : Gerald Zaltman

Download or read book How Customers Think written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the time and money spent on market research, 60% to 80% of new offerings fail.


How Customers Think Related Books

How Customers Think
Language: en
Pages: 356

How Customers Think

Authors: Gerald Zaltman
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Despite the time and money spent on market research, 60% to 80% of new offerings fail.
Marketing Metaphoria
Language: en
Pages: 273

Marketing Metaphoria

Authors: Gerald Zaltman
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. The
Experiential Marketing
Language: en
Pages: 447

Experiential Marketing

Authors: Bernd H. Schmitt
Categories: Business & Economics
Type: BOOK - Published: 2000-12-11 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinar
Don't Make Me Think
Language: en
Pages: 325

Don't Make Me Think

Authors: Steve Krug
Categories: Computers
Type: BOOK - Published: 2009-08-05 - Publisher: Pearson Education

DOWNLOAD EBOOK

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant cl
Africa Rising
Language: en
Pages: 289

Africa Rising

Authors: Vijay Mahajan
Categories: Political Science
Type: BOOK - Published: 2011-07-07 - Publisher: Pearson Prentice Hall

DOWNLOAD EBOOK

With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consul