Download or read book Imagining Consumers written by Regina Lee Blaszczyk and published by JHU Press. This book was released on 2000-01-25 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. Case studies illuminate the actions of decision-makers in key firms, including the Homer Laughlin China Company, the Kohler Company and Corning Glass works.