Search Results for: Integrated Brand Marketing And Measuring Returns

Integrated Brand Marketing and Measuring Returns

Integrated Brand Marketing and Measuring Returns
Author :
Publisher : Springer
Total Pages : 200
Release :
ISBN-10 : 9780230297340
ISBN-13 : 023029734X
Rating : 4/5 (40 Downloads)
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Book Synopsis Integrated Brand Marketing and Measuring Returns by : P. Kitchen

Download or read book Integrated Brand Marketing and Measuring Returns written by P. Kitchen and published by Springer. This book was released on 2010-07-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.


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