Download or read book Internet Marketing and Big Data Exploitation written by I. Chaston and published by Springer. This book was released on 2015-02-11 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.