Search Results for: Introduction To Digital Marketing In The Pharmaceutical Industry

In the pharmaceutical industry, digital is still too often used as "another media" in a marketing campaign. The measure of performance is limited to the number

Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guid

Pharmaceutical Marketing in India: For Today and Tomorrow is the go-to guide for anyone interested in the pharmaceutical industry in India. With its comprehensi