Inventories, Manufacturer Returns Policies, and Equilibrium Price Dispersion Under Demand Uncertainty

Inventories, Manufacturer Returns Policies, and Equilibrium Price Dispersion Under Demand Uncertainty
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ISBN-10 : OCLC:1376640137
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Book Synopsis Inventories, Manufacturer Returns Policies, and Equilibrium Price Dispersion Under Demand Uncertainty by : Howard P. Marvel

Download or read book Inventories, Manufacturer Returns Policies, and Equilibrium Price Dispersion Under Demand Uncertainty written by Howard P. Marvel and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Returns policies can prevent a manufacturer's product from being discounted. Such discounting discourages inventory holdings, and can deny adequate retail representation to products with uncertain demand. We demonstrate that returns are not simply a substitute for resale price maintenance, but can instead be employed to support a desirable degree of price dispersion at retail. Surprisingly, optimal return policies depend only on market demand functions and marginal production costs. The manufacturer need not know the distribution of demand uncertainty for its product, but can instead rely on retailers to order appropriately. Our results generalize to oligopoly settings.


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While the primary effort of all retailers is to generate that initial sales, return management is generally identified as a secondary issue that does not necess