Marketing in the Era of Accountability

Author	: Les Binet
Publisher	:
Total Pages	: 132
Release	: 2007
ISBN-10	: NWU:35556038667713
ISBN-13	:
Rating	: 4/5 (13 Downloads)

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Book Synopsis Marketing in the Era of Accountability by : Les Binet

Download or read book Marketing in the Era of Accountability written by Les Binet and published by . This book was released on 2007 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report analyses 880 IPA case studies in unprecedented detail to extract broad lessons about the critical success factors for profitable returns on marketing investment.

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