Marketing and Designing the Tourist Experience
Author | : Isabelle Frochot |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 230 |
Release | : 2013-03-31 |
ISBN-10 | : 9781908999474 |
ISBN-13 | : 1908999470 |
Rating | : 4/5 (74 Downloads) |
Book Synopsis Marketing and Designing the Tourist Experience by : Isabelle Frochot
Download or read book Marketing and Designing the Tourist Experience written by Isabelle Frochot and published by Goodfellow Publishers Ltd. This book was released on 2013-03-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.