Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
Author :
Publisher : IGI Global
Total Pages : 211
Release :
ISBN-10 : 9781522548355
ISBN-13 : 1522548351
Rating : 4/5 (55 Downloads)

Book Synopsis Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities by : de Sousa, Joana Coutinho

Download or read book Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities written by de Sousa, Joana Coutinho and published by IGI Global. This book was released on 2017-12-30 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.


Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities Related Books

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
Language: en
Pages: 211
Authors: de Sousa, Joana Coutinho
Categories: Business & Economics
Type: BOOK - Published: 2017-12-30 - Publisher: IGI Global

DOWNLOAD EBOOK

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
Language: en
Pages: 304
Authors: Atli, Dincer
Categories: Business & Economics
Type: BOOK - Published: 2020-06-19 - Publisher: IGI Global

DOWNLOAD EBOOK

Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches
Handbook of Research on Multicultural Perspectives on Gender and Aging
Language: en
Pages: 387
Authors: Pande, Rekha
Categories: Psychology
Type: BOOK - Published: 2018-04-27 - Publisher: IGI Global

DOWNLOAD EBOOK

As people grow older, cultural issues arise. Recognizing how social influences guide and restrict people leads to a better understanding of one’s self and hel
Digital Humanities and Scholarly Research Trends in the Asia-Pacific
Language: en
Pages: 310
Authors: Wong, Shun-han Rebekah
Categories: Reference
Type: BOOK - Published: 2019-01-25 - Publisher: IGI Global

DOWNLOAD EBOOK

Digital humanities is a dynamic and emerging field that aspires to enhance traditional research and scholarship through digital media. Although countries around
Recent Advances in Digital Media Impacts on Identity, Sexuality, and Relationships
Language: en
Pages: 347
Authors: Wright, Michelle F.
Categories: Social Science
Type: BOOK - Published: 2019-11-29 - Publisher: IGI Global

DOWNLOAD EBOOK

Between adolescence and adulthood, individuals begin to explore themselves mentally and emotionally in an attempt to figure out who they are and where they fit