Download or read book Nostalgic Appeals in Restaurants- Islamabad & Rawalpindi written by Nayab Hassan and published by Anchor Academic Publishing. This book was released on 2016-12-16 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of disneyization and its elements have recently been emerged in literature. However how these things help in enhancing the service encounter have not been studied. The research offers description of different terms like nostalgia, disneyization and service marketing. An effort has been made to study whether every individual experiences nostalgia or not and how do they associate themselves with this concept. Moreover does nostalgia multiplies when people are in group or not.