Out of the Lab and On the Market

Out of the Lab and On the Market
Author :
Publisher : CRC Press
Total Pages : 238
Release :
ISBN-10 : 9781351651820
ISBN-13 : 135165182X
Rating : 4/5 (20 Downloads)

Book Synopsis Out of the Lab and On the Market by : Tetsu Natsume

Download or read book Out of the Lab and On the Market written by Tetsu Natsume and published by CRC Press. This book was released on 2017-07-14 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tetsu Natsume of Sony Computer Science Labs (Sony CSL) has been pioneering technology promotion for a decade. As he seeks marketplace opportunities for ground-breaking research, he plays the role of a Technology Producer -- a role that will be increasingly important as organizations seek optimally efficient and effective applications of basic research. Natsume's task has been greatly facilitated by his association with Sony CSL, a research lab founded by co-author Mario Tokoro. While CSL is owned by SONY, it nevertheless operates almost entirely independently. At CSL, a diverse, cosmopolitan group of talented researchers are free to explore any idea that might one day change the world. Natsume's task is to optimise that process by identifying the best path to the market for the new insights that pour out of CSL. Functioning somewhat like a movie producer, Natsume has blazed a trail for technology promoters the world over. He explains his techniques for overcoming challenges and embracing opportunities. His "10 core principles of technology promotion", which offer the reader an especially valuable framework for moving between the very different worlds of the lab and the marketplace, cover the importance of appropriate timing, speed, commitment and mindset, while being rigorously simple and boldly ambitious. This book is an eye-opening primer for anyone interested in realising and optimising the commercial value of basic research.


Out of the Lab and On the Market Related Books

Out of the Lab and On the Market
Language: en
Pages: 238
Authors: Tetsu Natsume
Categories: Business & Economics
Type: BOOK - Published: 2017-07-14 - Publisher: CRC Press

DOWNLOAD EBOOK

Tetsu Natsume of Sony Computer Science Labs (Sony CSL) has been pioneering technology promotion for a decade. As he seeks marketplace opportunities for ground-b
The New Celebrity Scientists
Language: en
Pages: 299
Authors: Declan Fahy
Categories: Biography & Autobiography
Type: BOOK - Published: 2015-03-06 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

A new cultural icon strode the world stage at the turn of the twenty-first century: the celebrity scientist, as comfortable in Vanity Fair and Vogue as Smithson
From Lab to Market
Language: en
Pages: 325
Authors: S.K. Kassicieh
Categories: Business & Economics
Type: BOOK - Published: 2013-06-29 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

The topic of this book, the commercialization of public-sector technology, continues to grow in importance in the United States and sirnilarsocieties. The issue
The Lab, the Temple, and the Market
Language: en
Pages: 264
Authors: Sharon Harper
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: IDRC

DOWNLOAD EBOOK

[This book] meshes a discussion of development issues and processes with four different systems of religious beliefs: Hinduism, Christianity, Islam, and the Bah
From Lab to Market: The Process of Commercializing Medical Technologies
Language: en
Pages: 64
Authors: D'Lynne Plummer
Categories: Business & Economics
Type: BOOK - Published: 2019-02-27 - Publisher: Independently Published

DOWNLOAD EBOOK

This guide is written for biomedical innovators seeking to improve the lives of patients bytranslating innovative technologies into medical technologies. The co