Download or read book Power of Scandal written by Johannes Ehrat and published by University of Toronto Press. This book was released on 2011-01-01 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are there events that are inherently scandalous? Power of Scandal finds that the very idea of 'scandal' is derived not from an event but from public opinion û which, in turn, is constructed by media narratives. Scandal is powerful because of its ability to challenge institutions by destabilizing their legitimacy. The media play an integral role in the creation of scandal because they interpret real events as purposeful actions for the public. Examining the ubiquity of scandals in today's mass media, Johannes Ehrat comes to conclusions that are fresh and surprising. Ehrat applies classic semiotic and pragmatic thought to contemporary media issues, from moralist discourse surrounding sex abuse cases to the phenomenon of televangelism. Arguing that sociological and communications studies of scandal have ignored its constructed nature, Ehrat focuses on how meaningful public narrative is produced. By examining the parallel worlds of media and public opinion, Power of Scandal uses an alternative heuristic for understanding mass communication that is both rigorous and sophisticated.