Practical Media Relations

Practical Media Relations
Author :
Publisher : Gower Publishing, Ltd.
Total Pages : 236
Release :
ISBN-10 : 0566077027
ISBN-13 : 9780566077029
Rating : 4/5 (27 Downloads)

Book Synopsis Practical Media Relations by : Judith Ridgway

Download or read book Practical Media Relations written by Judith Ridgway and published by Gower Publishing, Ltd.. This book was released on 1996 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This enlarged and updated edition of Successful Media Relations describes the basic skills and techniques involved in a way that will be helpful to students and practitioners alike. Judith Ridgway has been both a public relations executive and a journalist and so is ideally equipped to explain their different points of view. She starts by showing how to construct a realistic programme and how the relevant activities can be planned and assessed in the light of organizational objectives. The book covers not only the standard tools of communication such as press releases, mailing lists, photographs, TV and radio interviews, competitions and special offers, but also events like press conferences, factory visits, new product launches and sponsored radio and TV.


Practical Media Relations Related Books

Effective Media Relations
Language: en
Pages: 164
Authors: Michael Bland
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverag
Big Ideas in Public Relations Research and Practice
Language: en
Pages: 244
Authors: Finn Frandsen
Categories: Business & Economics
Type: BOOK - Published: 2019-10-03 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses
Public Relations
Language: en
Pages: 281
Authors: Ellen Gunning
Categories: Business & Economics
Type: BOOK - Published: 2018-09-26 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics su
Evaluating Public Relations
Language: en
Pages: 228
Authors: Tom Watson
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact
The Practice of Government Public Relations
Language: en
Pages: 274
Authors: Mordecai Lee
Categories: Political Science
Type: BOOK - Published: 2017-09-25 - Publisher: Routledge

DOWNLOAD EBOOK

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing c