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Pages:
Pages:
Type: BOOK - Published: 2016 - Publisher:
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What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How
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Pages: 274
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Type: BOOK - Published: 2014-07-04 - Publisher: McGraw Hill Professional
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The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving
Language: en
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Pages: 295
Type: BOOK - Published: 2012-02-03 - Publisher: Kogan Page Publishers
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book