Status and Reputation Nudging
Author | : Julia Rose |
Publisher | : |
Total Pages | : |
Release | : 2019 |
ISBN-10 | : OCLC:1175924306 |
ISBN-13 | : |
Rating | : 4/5 (06 Downloads) |
Download or read book Status and Reputation Nudging written by Julia Rose and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Status and reputation concerns are conjectured to be important especially in markets with information asymmetries between buyers and sellers, such as in credence goods markets. To investigate the effects of status and reputation on reciprocal behavior of sales personnel in a financial credence goods market, we run a natural field experiment. We send e-mail requests to insurance brokers asking for an appointment. We find that status nudging and, with a larger effect size, reputation nudging in the e-mails increase brokers' response rates compared to a neutral request. Both effects are robust across all responses, only counting affirmative responses, and in urban and rural areas.