Download or read book Strategic Equity Partnerships in Professional Football written by Tobias Duffner and published by Springer Nature. This book was released on 2020-07-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.