Strategic Management in the Knowledge Economy

Strategic Management in the Knowledge Economy
Author :
Publisher : John Wiley & Sons
Total Pages : 355
Release :
ISBN-10 : 9783895786105
ISBN-13 : 3895786101
Rating : 4/5 (05 Downloads)

Book Synopsis Strategic Management in the Knowledge Economy by : Marius Leibold

Download or read book Strategic Management in the Knowledge Economy written by Marius Leibold and published by John Wiley & Sons. This book was released on 2007-06-27 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).


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