Download or read book Survey of Use of Direct Mail in Fundraising 3/2014 written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 94-page study presents detailed data on the direct mail fundraising efforts of 38 non-profits, of which two-thirds are institutions of higher education. The study helps its readers to answer questions such as: Has direct mail spending kept pace with other forms of fundraising spending? To what extent has email replaced direct mail? What percentage of total funds are raised by direct mail? How much are organizations spending overall and per piece of mail sent?