The Audience in Everyday Life

The Audience in Everyday Life
Author :
Publisher : Routledge
Total Pages : 209
Release :
ISBN-10 : 9781135379872
ISBN-13 : 1135379874
Rating : 4/5 (72 Downloads)

Book Synopsis The Audience in Everyday Life by : S. Elizabeth Bird

Download or read book The Audience in Everyday Life written by S. Elizabeth Bird and published by Routledge. This book was released on 2013-08-21 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.


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Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, o