Download or read book The Culture of Enterprise in Neoliberalism written by Tomas Marttila and published by Routledge. This book was released on 2013 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an empirical study of the increasing importance of the concept of the entrepreneur in the context of the neoliberal cultural paradigm. Using the theoretical framework of the post-structural discourse theory and methods of qualitative discourse analysis, the book describes the changes in political discourse that resulted in the increasing dominance of the figure of the entrepreneur after the late 1980s.