Download or read book The New Consumer Online written by Edward F. McQuarrie and published by Edward Elgar Publishing. This book was released on 2015-12-18 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie expertly analyzes how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful.