Download or read book The Psychology of Risk written by Glynis M. Breakwell and published by Cambridge University Press. This book was released on 2014-09-18 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?