Download or read book The Rhetoric of Financial Education written by Kelly Briann Demand and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this thesis is to examine the rhetoric of financial education, illustrate ways in which the language is damaging through rhetorical analysis, and offer solutions based on critical theory and best practice. I begin this thesis by examining financial education efforts and the traditional deficit model in which they have existed. I use Kenneth Burke and his notion of the ultimate term as my vehicle for rhetorical analysis to illustrate the ideological function of language. In the next chapter, I use Tara J Yosso’s Cultural Wealth supported by the G20/OECD INFE Core Competencies Framework on Financial Literacy for Adults, to provide what I identify as Culturally Responsive Financial Education. In the next chapter, I provide a case study by which to examine implementation of Culturally Responsive Financial Education. I conclude this paper by assessing the strengths and weaknesses of the case study pilot, thus illustrating the implications of the case study for replication at other institutions and the potential impact of this new approach on how financial education is addressed nationally in U.S. institutions of higher education.