Search Results for: The Routledge Companion To Advertising And Promotional Culture

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies tha

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences beco

Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of

The Routledge Companion to Screen Music and Sound provides a detailed and comprehensive overview of screen music and sound studies, addressing the ways in which