Download or read book The Signifying Self written by Arthur Asa Berger and published by BRILL. This book was released on 2024-10-21 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Signifying Self is a study in people watching. It uses semiotics, psychoanalytic theory and sociological perspectives to consider how people present themselves to the world and are assessed by those watching them. It deals with people’s physical attributes, such as their age, teeth, bodies and the brands of things they wear and use to suggest how those watching them make decisions about them.