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Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realis
Content Strategy for the Web
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Type: BOOK - Published: 2009-09-25 - Publisher: New Riders

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If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesi
Content Strategy
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Type: BOOK - Published: 2013-01-15 - Publisher: XML Press

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If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i
The Elements of Content Strategy
Language: en
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Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Content Strategy in Technical Communication
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Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical c