Three Essays on the Customer Satisfaction-customer Loyalty Association

Three Essays on the Customer Satisfaction-customer Loyalty Association
Author :
Publisher :
Total Pages : 108
Release :
ISBN-10 : OCLC:819762387
ISBN-13 :
Rating : 4/5 (87 Downloads)

Book Synopsis Three Essays on the Customer Satisfaction-customer Loyalty Association by : Young Han Bae

Download or read book Three Essays on the Customer Satisfaction-customer Loyalty Association written by Young Han Bae and published by . This book was released on 2012 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our subsequent analysis, we control for both satisfaction endogeneity and competitive settings heterogeneity using a Two-Stage Least Squares 3-level hierarchical linear model, correcting the standard error estimates via a jackknife procedure. This research provides precise, important theoretical and managerial insights, and broadens our understanding of the essential features of the satisfaction-loyalty relationship.


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